the turn is a new interactive website by the multi-media artist & singer fred viola. hexagon and circle shaped videos are turnable. for example, if you want to watch something that’s in an upper panel, click on that panel and it will be turned so you can watch it right side up. this site was developed in collaboration with the aer studios.
the turn.tv, has won a prestigious laus award in the category of interactive. aside from winning the grand laus, which is the highest award of the whole “interactive” category, the site also won silver in “corporate websites” and gold in “interactive innovation.”
the imagery was inspired by the arrival of summer. “ there’s a smell of heated wood from the forest and all the trees are in bloom” . (…) i enjoy working with professional and mass-market equipment. most important is to keep things always very simple, says viola
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